20 Low-Cost and Free Marketing Ideas for Any Type of Business: Small firms frequently have little marketing funds, which makes advertising difficult. The good news is that you may promote yourself to your clients in several ways without spending much money. We’ve researched and identified these free marketing ideas because, as a business owner, you probably don’t have the time.
This post has a tonne of low-cost, free company marketing ideas.
Table of contents
Quick and easy marketing concepts free marketing concepts that need a little more work at marketing concepts that require a bit more funding
Free and fast marketing ideas
Since time is money, these tactics don’t need a lot of resources or time, and they are entirely free. Create a free Google My Business account for local businesses; one of the most successful free marketing tactics is creating a Google Business Profile. This essential marketing material enables your company to appear on Google Maps, in Google Search’s local section, and in the Knowledge Panel on the right side for branded searches.
1. Register for a free account on Google My Business
A Google Business Profile has emerged as one of the best free marketing tactics available, especially for small firms. This essential marketing collateral enables your company to appear on Google Maps, in Google Search’s local section, and in the Knowledge Panel on the right side for branded searches.
However, you need to improve your Business Profile for this listing to appear higher on Google Maps or local search results. To maximize your ownership through your Google Business account, you must first validate it.
2. Post (and engage) on social media
Developing an online community and boosting social media interaction are two free strategies to expand your small business while showcasing your brand’s individuality and winning over customers. Make company profiles on all major social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. Anytime you have a few minutes to spare, you can accomplish this.
Encourage people to read your blog entries as they increase website traffic.
Engage directly with followers to convey your brand’s voice and increase interaction.
Conduct surveys and ask for comments. Create brief, informative blogs that are simpler to read using snippets from more extended pieces of content. Whatever your reason for creating social media accounts, be proactive and active regularly. Consider commitment, community, consistency, and teamwork.
See these postings for additional free social media marketing assistance:
22. 7 Amazingly Free Ways to Advertise Your Instagram Account Budget-Friendly Facebook Marketing Advice for Small Businesses A Three-Step Method for Using LinkedIn to Generate Free B2B Leads
3. Tag people (and brands) on social media
By tagging your devoted customers, brand ambassadors, or even nearby businesses and suppliers on social media, you can increase your following, attract new business, and even increase the organic reach of your enterprise. Encourage your followers to mention your business location or social media name in their posts. Read more about material created by users here. Additionally, if you have the consent of pleased consumers, you can tag them in your posts to expose your company to their network.
4. Use hashtags!
Hashtags are a free marketing tool that can increase your exposure on social media platforms like Instagram, Twitter, TikTok, Facebook, and LinkedIn, among others.
You shouldn’t limit your hashtag usage to popular or widely-used ones, yet these might help strengthen your brand’s identification. Using more targeted hashtags, similar to long-tail keywords, is best when offering guidance or information. As a local business, you really need to use location-based hashtags. Custom hashtags should also be considered. Use a variety of hashtags in your postings to ensure they reach their intended audience.
5. Don’t sleep on LinkedIn
People seldom make the most of LinkedIn despite being a central social media platform. Instead of just adding contacts and signing out, interact with them, promote your blog and products, join and participate in forums, and share high-quality information from others.
Building your brand and earning respect in your business can be achieved by helping other professionals flourish and educating your potential clients. It would be great if you could also motivate your staff to join the platform!
Free marketing ideas that require a little more effort
Even though these tactics still don’t cost anything, they do need more work on your part. Fortunately, the strategy’s impact and longevity are directly proportional to the amount of work involved.
6. Do some local SEO
The greatest thing about Google’s algorithm is that it’s made to provide the best, most relevant, and most accurate results for any search. The lack of a pay-to-play model ensures that small firms have an equal chance to compete with larger ones for prime real estate on the first page. Start today and remain at it; local SEO is free but takes time; the rewards might be enormous. Some local SEO essentials are as follows:
Your primary website’s titles, headers, and body material should include location-based keywords (e.g., “Portland bakery”). Ensure your information is consistent across all platforms by being included in internet directories. Put up content that is tailored to the areas you cover.
7. Develop an email marketing plan
Email marketing is one of the best ways to keep in touch with current clients and attract new ones. Even though email marketing has been around for a while, it is still a tried-and-true method for getting a good return on your marketing dollar. To guarantee that:
Personalize your subject lines with imagination and care.
Include a call-to-action in every email to get people to act.
Keep tabs on your stats and conduct split tests to determine which ads and copy are most popular with your subscribers.
More straightforward methods of email promotion:
Offer a freebie or discount to new subscribers as an incentive to join up for your email.
Email your subscribers, hoping they’ll eventually buy from you.
Use a free email marketing solution like MailChimp to launch promotional email campaigns.
8. Create data-rich infographics
As promotional tools, infographics are incredibly effective. They are an excellent method to increase referral traffic and links because they are visually appealing, easy to understand, and widely shared. It can be expensive to hire a designer to create an A+ infographic. Still, there are free tools that supply all the pieces needed to generate an infographic that anybody can use, such as Canva, Adobe’s free vector kits, or our favorite, Visme. I don’t know where to begin. Look at Visual.ly if you need ideas. You can browse between basic and expert examples.
Finding current data and giving it a fresh spin is an excellent alternative to using unoriginal, proprietary information in an infographic. Visit data.gov or the Census Bureau to see official government statistics. Statistics on a global scale are available from UNICEF and the WHO. Finding relevant source data for your industry and audience interests is essential. However, there is an abundance of publicly accessible data!
9. Claim free ad promo credits
Facebook and Google Ads typically have sales and promotions, so even if large-scale advertising campaigns are too expensive for your small business, there are usually ways to save money. Membership perks at specific web hosts include access to promotional discount codes for use in online ads. Verify if it applies to yours. While getting the promotion is simple, honing your pay-per-click (PPC) abilities will yield better outcomes and audience insights. When you are ready to get into the basics, check out the training resources in Growth Academy.
10. Apply for business awards
When you win a business award in most industries, you get a badge to display on your website. Such badges can enhance credibility, leading to a rise in sales. Here are some pointers on how to publicize and benefit from an award.
In the absence of industry-specific honors, consider putting on your own! Other companies in your field will take notice and want to apply for your award, which might lead to even more networking opportunities and future partnerships!
11. Feeling brave? Give guerilla marketing a try
Guerrilla marketing prioritizes originality over financial constraints, and its tactics are frequently affordable and straightforward to use—especially when localized. Use sidewalk chalk to announce your Twitter account, turn an abandoned storefront into a blank canvas for street art, or apply personalized stickers to urban décor to catch onlookers off guard.
There’s a lot of space for creativity here, and success doesn’t require a large budget.
12. Publish great content
Content marketing is a compelling strategy that doesn’t need a big budget. This demonstrates your competence, authority, and sincere desire to help your audience, but Google also prefers excellent material that most effectively responds to consumer queries. Thus, it increases your website’s number of free visitors and its visibility on Google.
Do you feel that writing is not your forte? Recall that well-written content educates readers by using clear, understandable language—not fancy jargon, but words readers use to look up information about your goods or services. Thus, offer your knowledge without trying to be sophisticated! This article about how to appear in Google’s 3-pack is an excellent illustration of high-quality content.
Here are some things to keep in mind:
Marketing Ideas: Your clients frequently don’t understand most things that come naturally to you. You are the knowledgeable one! Content such as how-tos, top ten lists, tip collections, best practices, data insights, thought leadership articles, and so forth—some of which will be covered later in this post—that is unique, genuine, and valuable is what matters here.
Remember your technical SEO. You might want to consider investigating content delivery networks to maintain your website loading rapidly when producing content at scale. While some CDNs are integrated into your CMS, others offer stand-alone services. For instance, HubSpot’s CMS comes with a free integrated CDN. These 32 Free (and Nearly Free) Content Marketing Tools might further assist in producing high-quality content.
13. Start a blog
Including content in your marketing campaigns regularly can be achieved by starting a blog. Blogging is a valuable tool for small businesses as it may boost online visibility, promote user engagement, drive traffic to their website, and improve overall SEO. It uses company stories and valuable information your target audience finds attractive to market your small business online.
Blog entries don’t have to be lengthy and intricate; they should be straightforward, focus on a different subject each time, and organically include the keywords you want to rank for in each position.
Check out these links for additional assistance with blogging and SEO:
* Three Things Bloggers Forget to Do: Blog SEO Tips for Non-SEOs
* SEO Content: What Is It? How to Write Content for Search Engines
* How to Boost Blog Traffic: 5 Simple Steps to Success
14. Form industry partnerships
On a cooperative initiative, join forces with a company in your sector (but not a direct rival). This can be accomplished offline and locally by holding a unique event or online—which might still be local—by having a webinar or giving free promotional materials. Collaborating with another company will receive twice as much publicity and exposure to new customers in your niche.
Industry alliances give small business owners access to technologies, consumer bases, and marketing expertise they would not have otherwise obtained, making them excellent marketing strategies. To create a successful collaboration, you must invest significant thinking and work. Before things become formal, set clear expectations, interact with and evaluate various firms, determine how you might collaborate, and have multiple talks.
15. Post helpful videos
For consumers, video is a viral medium. Although expensive, you don’t have to employ a professional to develop and submit a YouTube video. DIY video marketing is simple with today’s mobile gadgets and social media apps like Facebook, Instagram, and TikTok. Videos are an excellent way to see how to accomplish a chore, such as installing a garbage disposal or folding a fitted sheet. However, video marketing is effective in almost every sector. To establish that crucial connection with your audience, you can:
Add a personal or branding statement, depending on what fits best. Be open and honest. Put a solid call to action at the end, such as “Call us to schedule an appointment or order your birthday cake right now!” after which you can share the video via emails, social media, YouTube, and other video hosting websites.
16. Turn employees into brand ambassadors
For consumers, video is a viral medium. Although it is expensive, you don’t have to employ a professional to develop and submit a YouTube video. DIY video marketing is simple with today’s mobile gadgets and social media apps like Facebook, Instagram, and TikTok. Videos are an excellent way to see how to accomplish a chore, such as installing a garbage disposal or folding a fitted sheet. However, video marketing is effective in almost every sector. To establish that crucial connection with your audience.
Marketing Ideas: Add a personal or branding statement, depending on what fits best. Be open and honest. Put a solid call to action at the end, such as “Call us to schedule an appointment or order your birthday cake right now!” after which you can share the video via emails, social media, YouTube, and other video hosting websites.
17. Recycle your old content
Marketing Ideas: Utilize the work you’ve previously completed to the fullest. Repurpose your popular content on different platforms! Convert a practical webinar into a video guide. Create an ebook from a collection of related blog articles or other information from your website, which you can then distribute via email marketing or site popups.
Never be scared to remix and re-share your previous material because, more often than not, a sizable portion of the public will have never seen it before, making it a brand-new, original piece of content for them.
Practically free marketing ideas
Although you won’t need a large advertising budget for these tactics, you will probably need to invest some money in them—for example, by buying event tickets or subscribing to a platform.
18. Host classes and events
Arrange a class or event to organize, then print flyers and display them on community bulletin boards (adult education centers, local colleges, coffee shops, and libraries). Community bulletin boards are usually more than delighted to post a flier offering an educational event or class, even when they won’t allow you to post company adverts.
If you cannot organize an event, try to identify and join nearby gatherings that could benefit your company. Your next client or business partner could be anywhere—you never know!
19. Run informative webinars
If hosting a webinar doesn’t seem like a brilliant marketing strategy for you and your target audience, you can still reach them in person. Webinars are an easily accessible means of advertising your company by giving prospective clients helpful information.
You may broadcast your webinar with a few button clicks using webinar services like Webex and GoToMeeting. One to two weeks before the event, advertise your webinar on social media or in an email newsletter. Marketing Ideas: Don’t forget to notify registrants so they don’t miss it.
20. Attend industry/networking events
Taking part in industry conferences and trade exhibitions is a wise strategy for small business marketing. These gatherings of company leaders from various sectors of the economy aim to discover fresh marketing approaches to expand their enterprises. It’s also a means of increasing your B2B network and networking with like-minded individuals. Exclusive seminars are also offered at these events to help you hone your abilities in sales, social media, advertising, and other modern forms of small company promotion.